By Tom DeMay, Director of Channel Sales
IGI is fresh off our first Channel Partners Conference & Expo in Las Vegas with renewed energy and excitement for our growing opportunities in the channel. Last week’s show brought together more than 5,500 partners and supplies, more than 275 exhibitors and 100 speakers. We listened to exciting keynotes and sessions, saw some memorable exhibits on the expo floor, and made valuable connections with our channel community. (We had a little fun, too!)
This year’s conference placed a large emphasis on security, which, of course, was no surprise to us as a security-focused company with a new cybersecurity product, Nodeware. However, we did learn a few interesting facts about the current state of cybersecurity:
- During the Keynote Address Camp Talent: Pull Together a Winning Team we learned that because security is such hot industry, there is zero unemployment in the cybersecurity space. You heard that right: cybersecurity professionals are in such high demand that every single one of them is employed, and the industry is still trending toward continued growth.
- There was much discussion around the Internet of Things (IoT) and, specifically, the important of securing the IoT. We learned from the Keynote, The Power of IoT: Changing Lives & Transforming Businesses that the projected numbers for connected devices in the coming years is huge, and 85 percent of global organizations are considering implementing an IoT strategy. Of those considering an IoT strategy, 75 percent want outside help, which created a tremendous in the channel.
Beyond security, we picked up on two major trends that are taking place in the channel:
- There are less barriers to cloud adoption than ever. Businesses of all types and sizes are moving their offerings to the cloud because they no longer want to maintain or support a data center or applications themselves, so many are eager to move to the cloud and leverage cloud services.
- BYOD and mobility are still at the forefront. Businesses are increasingly doing away with the traditional office desktop environment, leveraging mobility and the IoT and vastly expanding ways to access their products and services.
We found that many companies exhibiting at the show emphasized the security in their cloud offerings—both their infrastructure and access to their infrastructure. What we found was missing here was the focus on security within the businesses’ infrastructure. Even though a business may have moved to the cloud, all businesses still have their own infrastructures and backend systems. Certainly, there were hardware, firewall, and antivirus venders represented at the show, but we found few vendors that addressed a business’ total cybersecurity needs (and little to none focusing on SMBs.)
As a result, we found that many of the distributors and master agents showed interest in our Nodeware vulnerability management solution for its ability to be structured as part of their MRR, and its simplicity and affordability that is ideal for the SMB space.
We had a great time at Channel Partners 2017 and we’re looking forward to what 2017 has in store for the channel. We look forward to seeing you all at the next show! For more information on Nodeware or becoming a channel partner, visit Nodeware.com.